04440nam 22007575 450 991082849660332120240402004851.00-8147-6287-50-8147-6286-710.18574/9780814762868(CKB)2670000000490563(EBL)1572867(SSID)ssj0001060149(PQKBManifestationID)11634080(PQKBTitleCode)TC0001060149(PQKBWorkID)11086439(PQKB)11156460(StDuBDS)EDZ0001325760(MiAaPQ)EBC1572867(OCoLC)870969965(MdBmJHUP)muse33667(DE-B1597)548508(DE-B1597)9780814762868(OCoLC)864551394(EXLCZ)99267000000049056320200608h20142014 fg 0engurnn#---|un|utxtccrThe People's News Media, Politics, and the Demands of Capitalism /Joseph E. Uscinski1st ed.New York, NY :New York University Press,[2014]©20141 online resource (196 p.)Description based upon print version of record.0-8147-6488-6 0-8147-6033-3 Includes bibliographical references and index.Front matter --Contents --Acknowledgments --1. Introduction --2. Informational Demands for News --3. Demands for Gratification --4. Perpetual Feedback --5. Where Can We Go? --Notes --References --Index --About the AuthorUncovers the surprising cause behind the recent rise of fake news In an ideal world, journalists act selflessly and in the public interest regardless of the financial consequences. However, in reality, news outlets no longer provide the most important and consequential stories to audiences; instead, news producers adjust news content in response to ratings, audience demographics, and opinion polls. While such criticisms of the news media are widely shared, few can agree on the causes of poor news quality. The People’s News argues that the incentives in the American free market drive news outlets to report news that meets audience demands, rather than democratic ideals. In short, audiences’ opinions drive the content that so often passes off as “the news. ”The People’s News looks at news not as a type of media but instead as a commodity bought and sold on the market, comparing unique measures of news content to survey data from a wide variety of sources. Joseph Uscinski’s rigorous analysis shows news firms report certain issues over others—not because audiences need to know them, but rather, because of market demands. Uscinski also demonstrates that the influence of market demands also affects the business of news, prohibiting journalists from exercising independent judgment and determining the structure of entire news markets as well as firm branding.Ultimately, the results of this book indicate profit-motives often trump journalistic and democratic values. The findings also suggest that the media actively responds to audiences, thus giving the public control over their own information environment. Uniting the study of media effects and media content, The People’s News presents a powerful challenge to our ideas of how free market media outlets meet our standards for impartiality and public service.Mass media and cultureMass mediaEconomic aspectsMass mediaSocial aspectsMass mediaPublic opinionMass mediaInfluenceMass mediaMoral and ethical aspectsMass media and culture.Mass mediaEconomic aspects.Mass mediaSocial aspects.Mass mediaPublic opinion.Mass mediaInfluence.Mass mediaMoral and ethical aspects.302.23POL000000SOC026000bisacshUscinski Joseph E.authttp://id.loc.gov/vocabulary/relators/aut1714945ProQuest (Firm)Oxford University Press.Oxford Scholarship Online.DE-B1597DE-B1597BOOK9910828496603321The People's News4109155UNINA