02880nam 2200481 450 991082848850332120230817183911.0981-4881-39-210.1355/9789814881395(CKB)4100000010349106(MiAaPQ)EBC6109622(DE-B1597)546467(OCoLC)1141526530(DE-B1597)9789814881395(Au-PeEL)EBL6109622(EXLCZ)99410000001034910620220523d2019 uy 0engur||#||||||||txtrdacontentcrdamediacrrdacarrierE-commerce for Malaysian SMEs in selected services barriers and benefits /Tham Siew Yean and Andrew Kam Jia YiSingapore :ISEAS Yusof Ishak Institute,[2019]©20191 online resource (48 p.)Trends in Southeast Asia ;Number 16981-4881-38-4 Front matter --FOREWORD --E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits --CONCLUSION --APPENDIX: SURVEY RESULTSFindings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. Based on the survey findings, Malaysia needs to shift from one-size-fits-all strategies to a more nuanced policy response that addresses the differences in perceived barriers of adopters and non-adopters and which is also cognizant of firm size. Grant recipients are more concerned about technological and environmental factors, indicating that grants need henceforth to be accompanied by appropriate policies that address these two barriers. The perceived benefits focus more on the domestic market than on exports. Getting firms to invest in e-commerce does not automatically lead to export. Exporting via e-commerce requires complementary policies that focus on specific issues, such as digital marketing at the targeted export destination.Trends in Southeast Asia ;Number 16.Small businessMalaysiaSmall business338.64209595Tham Siew Yean1597228Kam Andrew Jia YiMiAaPQMiAaPQMiAaPQBOOK9910828488503321E-commerce for Malaysian SMEs in selected services4047366UNINA