02421oam 2200565Ia 450 991082823730332120231214200421.01-280-17652-097866101765260-309-52947-6(CKB)111090425020464(EBL)3376020(SSID)ssj0000150745(PQKBManifestationID)12019664(PQKBTitleCode)TC0000150745(PQKBWorkID)10281499(PQKB)11258188(MiAaPQ)EBC3376020(Au-PeEL)EBL3376020(CaPaEBR)ebr10055013(OCoLC)923260535(EXLCZ)9911109042502046420031216d2004 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierEvaluating military advertising and recruiting theory and methodology /Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editorsWashington, D.C. :National Academies Press,2004.1 online resource (208 pages)Description based upon print version of record.0-309-09127-6 Includes bibliographical references and index.""Front Matter""; ""Preface""; ""Contents""; ""Executive Summary""; ""1 Introduction""; ""2 Theoretical Approaches""; ""3 Monitoring Trends in Youth Attitudes, Values, and Propensity""; ""4 Advertising Planning: Generative and Evaluative Approaches""; ""5 Determining Optimal Levels of Advertising and Recruiting Resources""; ""6 The Timing and Levels of Joint and Service-Specific Advertising""; ""7 Determining Optimal Types of Incentives""; ""8 Performance Management of Recruiters""; ""9 Conclusions and Recommendations""; ""References""; ""Appendix: Biographical Sketches""; ""Index""ManpowerUnited StatesYouthUnited StatesUnited StatesArmed ForcesRecruiting, enlistment, etcManpowerYouth355.2/2362/0973Sackett Paul R1618671Mavor Anne S1598575MiAaPQMiAaPQMiAaPQBOOK9910828237303321Evaluating military advertising and recruiting4115400UNINA