03254nam 2200565 450 991078675690332120230803035338.01-4438-6570-2(CKB)3710000000218151(EBL)1765512(SSID)ssj0001411755(PQKBManifestationID)11753487(PQKBTitleCode)TC0001411755(PQKBWorkID)11402068(PQKB)11577334(MiAaPQ)EBC1765512(Au-PeEL)EBL1765512(CaPaEBR)ebr10909487(CaONFJC)MIL636956(OCoLC)887508296(EXLCZ)99371000000021815120140829h20132013 uy 0engur|n|---|||||txtccrImagining the Mexican Revolution versions and visions in literature and visual culture /edited by Tilmann Altenberg ; with a foreword by Leonard FolgaraitNewcastle upon Tyne, England :Cambridge Scholars Publishing,2013.©20131 online resource (318 p.)Includes index.1-4438-5316-X TABLE OF CONTENTS; LIST OF ILLUSTRATIONS; FOREWORD - IMAGES AND IMAGININGS OF THE MEXICAN REVOLUTION; ACKNOWLEDGEMENTS; INTRODUCTION; PART I: LITERATURE; CHAPTER ONE - GEOGRAFÍA Y PROCESOS CULTURALES EN LA NARRATIVA DE LA REVOLUCIÓN MEXICANA; CHAPTER TWO - TOWARDS A BROADER DEFINITION OF THE NOVEL OF THE MEXICAN REVOLUTION; CHAPTER THREE - LOS DE ABAJO; CHAPTER FOUR - WITH THE BENEFIT OF HINDSIGHT?; CHAPTER FIVE - THE MEXICAN REVOLUTION ACCORDING TO ITALIAN NOVELIST VALERIO EVANGELISTI; PART II: VISUAL CULTURECHAPTER SIX - FRANCISCO LEÓN DE LA BARRA, LA PRENSA Y EL LINCHAMIENTO DEL CAUDILLO FRANCISCO I. MADEROCHAPTER SEVEN - THE MEXICAN REVOLUTION IN THE VISUAL DISCOURSE OF THE 1968 STUDENT MOVEMENT; CHAPTER EIGHT - EXECUTIONS BY FIRING SQUAD; CHAPTER NINE - ZAPATA ON FILM; CHAPTER TEN - PANCHO VILLA EN PANTALLA; CHAPTER ELEVEN - LA LEY DE HERODES; CHAPTER TWELVE - ARS COMBINATORIA RELOADED; CHAPTER THIRTEEN - ARTE Y PODER EN LA REVOLUCIÓN MEXICANA; CHAPTER FOURTEEN - JOSÉ CLEMENTE OROZCO; PICTURE CREDITS; CONTRIBUTORS; INDEX""Mexico's 1910 Revolution engendered a vast range of responses: from novels and autobiographies to political cartoons, feature films and placards. In the light of the centennial commemorations, contributors to this original collection evaluate the cultural legacy of this landmark event in a series of engaging essays. Imagining the Mexican Revolution is a rich resource for those interested in ways in which literary and visual culture mediate our understandings of this complex historical phenome...Mexican literatureHistory and criticismMotion picturesMexicoHistoryMexican literatureHistory and criticism.Motion picturesHistory.860.9972Altenberg TilmannFolgarait LeonardMiAaPQMiAaPQMiAaPQBOOK9910786756903321Imagining the Mexican Revolution3713950UNINA03394nam 2200733Ia 450 991082809740332120251205182939.097866125484139780470595695047059569897811191986661119198666978128254841112825484179780470595688047059568X(CKB)2550000000007374(EBL)485632(OCoLC)593331748(SSID)ssj0000336505(PQKBManifestationID)11261399(PQKBTitleCode)TC0000336505(PQKBWorkID)10279738(PQKB)10219971(MiAaPQ)EBC485632(Au-PeEL)EBL485632(CaPaEBR)ebr10366652(CaONFJC)MIL254841(OCoLC)690911474(PPN)147580013(FINmELB)ELB178876(Perlego)1008639(EXLCZ)99255000000000737420090831d2010 uy 0engur|n|---|||||txtccrData-driven marketing the 15 metrics everyone in marketing should know /Mark Jeffery1st ed.Hoboken, N.J. Wileyc20101 online resource (323 p.)Description based upon print version of record.9780470504543 0470504544 Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile MarketingChapter 9: Wow, That Product Is Exactly What I Need!Chapter 10: What's It Going to Take?; Chapter 11: Marketing Budgets, Technology, and Core Processes; Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing; NOTES; INDEXNAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg SMarketing researchMarketingMathematical modelsMarketingCase studiesMarketing research.MarketingMathematical models.Marketing658.8/3Jeffery Mark1965-1658040MiAaPQMiAaPQMiAaPQBOOK9910828097403321Data-driven marketing4011821UNINA