02472nam 2200565 a 450 991082760780332120240404162313.09781483328508148332850397814522456521452245657(CKB)3710000000107352(EBL)1684522(SSID)ssj0001196282(PQKBManifestationID)12532182(PQKBTitleCode)TC0001196282(PQKBWorkID)11162746(PQKB)10746207(MiAaPQ)EBC1684522(OCoLC)875378659(StDuBDS)EDZ0000158937(EXLCZ)99371000000010735220130918d2002 fy| 0engur|||||||||||txtccrSurvival math for marketers /Peter C. Weiglin1st ed.Los Angeles SAGEc20021 online resource (x, 128 p.)Description based upon print version of record.9781322423012 1322423016 9780761916321 0761916326 Includes bibliographical references and index.Cover; Contents; Preface; Chapter 1 - Your Credibility; Chapter 2 - Figures Never Lie, but Liars Figure; Chapter 3 - Making a (Financial) Statement; Chapter 4 - Organizations, Measurement, and Standards; Chapter 5 - An Economics Excursion; Chapter 6 - Pricing and Profitability; Chapter 7 - Costs and Profitability; Chapter 8 - Strategy: Breakeven and Profitability; Chapter 9 - Cash; Chapter 10 - Budgets; Chapter 11 - Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the AuthorPresented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, 'Survival Math for Marketers' is a fun, easy-to-read introduction to the world of business mathematics.MarketingMathematicsMarketingMathematics.658.0151Weiglin Peter C1694431StDuBDSStDuBDSBOOK9910827607803321Survival math for marketers4072991UNINA