02758nam 2200613 a 450 991082746520332120200520144314.01-282-80440-5978661280440393-5044-037-71-4416-7825-5(CKB)2560000000052024(EBL)618203(OCoLC)782856459(SSID)ssj0000674955(PQKBManifestationID)11449554(PQKBTitleCode)TC0000674955(PQKBWorkID)10668971(PQKB)10774736(MiAaPQ)EBC618203(MiAaPQ)EBC4953322(Au-PeEL)EBL618203(CaPaEBR)ebr10415340(Au-PeEL)EBL4953322(CaONFJC)MIL280440(OCoLC)1027141365(EXLCZ)99256000000005202420101006d2010 uy 0engur|n|---|||||txtccrMass communications and media studies masscommedia /S.A. Chunawalla1st ed.Mumbai [India] Himalaya Pub. House20101 online resource (553 p.)Description based upon print version of record.81-8488-620-9 COVER; CONTENTS; Basic Concepts of Mass Communications; Media Overview; Media Selection, Planning, Scheduling & Strategy; Print Media; Electronic Media - TV; Electronic Media - Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Cellular Telephones; Cinema and Films; Non-traditional Media; Print Production; TV Commercial/Film Production; Fundamentals of Computer Graphics; Production of Animation Films; Marketing Research; Public Relations; Media PersonalitiesSeveral thousand newspapers and magazines,several several hundred general entertainment and other channel of satellite TV, broadband internet connections on computers,about 350 million cellphones,almost a thousand plus movies every year-all this reminds us that we are in ICE Age-the age of information,communication and entertainment.Many career opportunities have been thrown open by a booming media business. Mass communication have scaled the Himalayan height.It is the time to capture the excitement,the novelty and vibrancy of this field between the covers of a book .This book treats mass commMass mediaIndiaMass mediaMass mediaMass media.302.23Chunawalla S. A1599828MiAaPQMiAaPQMiAaPQBOOK9910827465203321Mass communications and media studies4101732UNINA