03631nam 2200661 450 991082734820332120230803221116.01-4985-2535-00-7391-8899-2(CKB)2550000001255386(EBL)1663932(SSID)ssj0001180007(PQKBManifestationID)12434012(PQKBTitleCode)TC0001180007(PQKBWorkID)11187237(PQKB)11455362(MiAaPQ)EBC1663932(Au-PeEL)EBL1663932(CaPaEBR)ebr10856936(CaONFJC)MIL588161(OCoLC)875894488(EXLCZ)99255000000125538620140413h20142014 uy 0engur|n|---|||||txtccrA functional analysis of political television advertisements /William L. BenoitLanham, Maryland ;Plymouth, England :Lexington Books,2014.©20141 online resource (249 p.)Description based upon print version of record.0-7391-8898-4 1-306-56910-9 Includes bibliographical references and indexes.Contents; Preface; PART I. PRELIMINARIES; Chapter 1. Introduction: Political Television Spots; Chapter 2. Method: The Functional Approach to Political Advertising; PART II. PRESIDENTIAL CAMPAIGNS; Chapter 3. In the Beginning: 1952, 1956; The Democrats Ascend: 1960, 1964; Chapter 4. Nixon's Return: 1968, 1972; After Watergate: 1976, 1980; Chapter 5. Republicans in Control: 1984, 1988; The End of the Millennium: 1992, 1996; Chapter 6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama, African-American President: 2008, 2012; Chapter 7. Primary Campaigns: Who Shall Lead Us?Chapter 8. Political Television Spots from Third-Party Candidates: Another ChoicePART III. OTHER CAMPAIGNS; Chapter 9. Other Theories and Political Television Spots; Chapter 10. Nonpresidential and Non-U.S. Television Spots; PART IV. COMPARISONS; Chapter 11. Trends and Contrasts of Political Television Spots; Chapter 12. Development of Political Television Spots; Chapter 13. Conclusion; Bibliography; Index of Topics; Index of Authors; About the AuthorA Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time. Advertising, PoliticalUnited StatesTelevision in politicsUnited StatesPolitical campaignsUnited StatesPresidentsUnited StatesElectionUnited StatesPolitics and government1945-1989United StatesPolitics and government1989-Advertising, PoliticalTelevision in politicsPolitical campaignsPresidentsElection.324.7/30973Benoit William L.919004MiAaPQMiAaPQMiAaPQBOOK9910827348203321A functional analysis of political television advertisements4079146UNINA