02282nam 2200529 450 991082709410332120200520144314.01-59756-796-5(CKB)3710000000394826(EBL)2012029(SSID)ssj0001459382(PQKBManifestationID)11822126(PQKBTitleCode)TC0001459382(PQKBWorkID)11457497(PQKB)11234192(MiAaPQ)EBC2012029(Au-PeEL)EBL2012029(CaPaEBR)ebr11043443(OCoLC)907238540(EXLCZ)99371000000039482620150420h20152015 uy 0engur|n|---|||||txtccrMarketing in an audiology practice /Brian Taylor, AuD ; contributors, Curtis J. Alcock [and five others]San Diego, California :Plural Publishing,2015.©20151 online resource (393 p.)Description based upon print version of record.1-59756-569-5 Includes bibliographical references at the end of each chapters and index.Contents; Introduction; Contributors; 1. Developing aStrategy and Brand for Your Practice: Pillar-of-Community Marketing; 2. Using Marketing to Shape People's Attitudes to Hearing Care; 3. A Practical Guide to a Marketing Strategy and Plan; 4. Marketing in a Modern Practice: A Real-World Perspective; 5. Disease State Marketing and Interventional Audiology; 6. Social Media and Digital Marketing; 7. Marketing University and Other Nonprofit Audiology Clinics; IndexProvides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice.AudiologyAudiology.617.80068Taylor Brian373888Alcock Curtis J.MiAaPQMiAaPQMiAaPQBOOK9910827094103321Marketing in an audiology practice3963360UNINA