01985nam 2200649 a 450 991082652430332120230725025044.01-282-81199-197866128119991-4416-7466-793-5043-196-3600-00-4001-6(CKB)2670000000047593(EBL)588013(OCoLC)700691194(SSID)ssj0000671975(PQKBManifestationID)11446515(PQKBTitleCode)TC0000671975(PQKBWorkID)10633804(PQKB)11120463(Au-PeEL)EBL3011293(CaPaEBR)ebr10415674(OCoLC)940439520(Au-PeEL)EBL4953454(CaONFJC)MIL281199(OCoLC)1027149375(MiAaPQ)EBC3011293(EXLCZ)99267000000004759320101001d2010 uy 0engur|n|---|||||txtccrBrand imitation[electronic resource] /S.S. Kaptan, Sanjay PandeyRev. ed.Mumbai [India] Himalaya Pub. House20101 online resource (189 p.)Description based upon print version of record.93-5024-330-X Includes bibliographical references.COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION.Brand choiceBrand loyaltyBrand choice.Brand loyalty.658.834Kaptan S. S1710938Pandey Sanjay1710939MiAaPQMiAaPQMiAaPQBOOK9910826524303321Brand imitation4101908UNINA