03089nam 22006014a 450 991082621790332120200520144314.01-282-13441-897866138069940-8135-3768-1(CKB)1000000000246478(EBL)977455(OCoLC)806204717(SSID)ssj0000124495(PQKBManifestationID)11147581(PQKBTitleCode)TC0000124495(PQKBWorkID)10016374(PQKB)11768456(MiAaPQ)EBC977455(EXLCZ)99100000000024647820041005d2005 uy 0engurcnu||||||||txtccrCoining for capital movies, marketing, and the transformation of childhood /Jyotsna Kapur1st ed.New Brunswick, N.J. Rutgers University Pressc20051 online resource (212 p.)Description based upon print version of record.0-8135-3592-1 Includes bibliographical references (p. [177]-184) and index.Introduction: Without Training Wheels: The Ride into Another Century of Capital; Chapter 1: Cradle to Grave: Children's Marketing and the Deconstruction of Childhood; Chapter 2: Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia; Chapter 3: Of Cowboys and Indians Hollywood's Games with History and Childhood; Chapter 4: Obsolescence and Other Playroom Anxieties: Toy Stories over a Century of Capital; Chapter 5: The Children Who Need No Parents; Chapter 6: The Burdens of Time in the Bourgeois PlayroomChapter 7: Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's Culture Conclusion: All That is Solid Melts into Air; About the Author""This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture.""-Ellen Seiter, author of The Internet Playground: Children's Access, Entertainment and Mis-Education Since the 1980's, a peculiar paradox has evolved in American film. Hollywood's children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who arChildrenUnited StatesSocial conditions20th centuryChild consumersUnited StatesAdvertising and childrenUnited StatesChildren in motion picturesChildrenSocial conditionsChild consumersAdvertising and childrenChildren in motion pictures.305.23/09/04Kapur Jyotsna1616259MiAaPQMiAaPQMiAaPQBOOK9910826217903321Coining for Capital3958257UNINA