02780nam 2200589 450 991082538680332120230808192021.01-4422-6352-0(CKB)3710000000610910(EBL)4439380(SSID)ssj0001624662(PQKBManifestationID)16361385(PQKBTitleCode)TC0001624662(PQKBWorkID)14852558(PQKB)10148697(PQKBManifestationID)16242031(PQKBWorkID)14852450(PQKB)22513746(MiAaPQ)EBC4439380(DLC) 2015049256(EXLCZ)99371000000061091020151127h20162016 uy| 0engur|n|---|||||txtccrMarketing on a shoestring budget a guide for small museums and historic sites /Deborah PitelLanham, MD :Rowman & Littlefield,[2016]©20161 online resource (185 p.)American Association for State and Local History book seriesDescription based upon print version of record.1-4422-6351-2 1-4422-6350-4 Includes bibliographical references and index.Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks.Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes sAmerican Association for State and Local History book series.MuseumsUnited StatesMarketingMuseumsPublic relationsUnited StatesMuseumsMarketing.MuseumsPublic relations069/.0688Pitel Deborah1619360MiAaPQMiAaPQMiAaPQBOOK9910825386803321Marketing on a shoestring budget3951538UNINA