02957nam 2200577 450 991082523570332120200520144314.00-8144-3422-3(CKB)3710000000106159(EBL)1596433(SSID)ssj0001216558(PQKBManifestationID)11823940(PQKBTitleCode)TC0001216558(PQKBWorkID)11197869(PQKB)10185417(Au-PeEL)EBL1596433(CaPaEBR)ebr10867284(CaONFJC)MIL602769(OCoLC)882529847(CaSebORM)9780814434215(MiAaPQ)EBC1596433(EXLCZ)99371000000010615920140515h20142014 uy 0engur|n|---|||||txtccrMarketing /Brian Tracy1st editionNew York :AMACOM,2014.©20141 online resource (120 p.)Brian Tracy Success LibraryIncludes index.0-8144-3421-5 Cover; Contents; Introduction; 1 The Purpose of a Business; 2 Four Approaches to Successful Marketing; 3 Three Key Questions in Marketing; 4 Market Research and Market Intelligence; 5 Customer-Focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles of Marketing Strategy; 12 Choosing the Battlefield; 13 Military Principles of Marketing Strategy; 14 Marketing Tactics of Diversion and Dissuasion; 15 Practice the "Firstest with the Mostest" Strategy16 Use the "Hit 'Em Where They Ain't" Strategy17 Dominate a Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways to Sell; 20 The Bundle of Resources Concept; 21 Four Ways to Change Your Business; Summary and Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; W; Z; About the AuthorThe success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a baBrian Tracy Success LibraryMarketingMarketing.658.8Tracy Brian861671MiAaPQMiAaPQMiAaPQBOOK9910825235703321Marketing4111824UNINA