03094oam 22006854 450 991082506220332120240402095750.09781315422251ebook1315422255ebook97813154222371315422239978131542224413154222479781611323917ebook institutional1611323916ebook institutional(CKB)2670000000545569(EBL)1656740(SSID)ssj0001132773(PQKBManifestationID)12438433(PQKBTitleCode)TC0001132773(PQKBWorkID)11155031(PQKB)10405423(MiAaPQ)EBC1656740(Au-PeEL)EBL1656740(CaPaEBR)ebr10851551(CaONFJC)MIL950127(OCoLC)874563155(OCoLC)962410689(OCoLC-P)962410689(FlBoTFG)9781315422251(EXLCZ)99267000000054556920160714d2016 uy 0engurcn#---uuuuutxtrdacontentcrdamediacrrdacarrierPractical ethnography a guide to doing ethnography in the private sector /Sam Ladner1st ed.London ;New York :Routledge,2016.1 online resource (212 pages)Description based upon print version of record.9781611323900 9781611323894 Includes bibliographical references and index.Contents; Chapter 1: Introduction; Chapter 2: Using Theory in Ethnography; Chapter 3: Managing a Private-Sector Ethnography Project; Chapter 4: Ethnographic Tools; Chapter 5: Managing Clients; Chapter 6: Ethical Ethnography; Chapter 7: Sampling; Chapter 8: Fieldwork; Chapter 9: Analysis; Chapter 10: Reporting; Chapter 11: Beyond Ethnography; Notes; References; Index; About the AuthorEthnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project anBusiness anthropologyResearchMethodologyEthnologyResearchMethodologyBusiness anthropologyResearchMethodology.EthnologyResearchMethodology.305.80072/1SOC002010SOC019000BUS016000bisacshLadner Sam1685307OCoLC-POCoLC-PBOOK9910825062203321Practical ethnography4057350UNINA