03030nam 2200625Ia 450 991082499560332120200520144314.01-118-63222-21-299-47581-71-118-63224-9(CKB)2550000001020367(EBL)1170560(OCoLC)850146384(SSID)ssj0000871305(PQKBManifestationID)11448174(PQKBTitleCode)TC0000871305(PQKBWorkID)10820987(PQKB)10238793(DLC) 2013004674(Au-PeEL)EBL1170560(CaPaEBR)ebr10690358(CaONFJC)MIL478831(CaSebORM)9781118632222(MiAaPQ)EBC1170560(EXLCZ)99255000000102036720130128d2013 uy 0engur|n|---|||||txtccrConverge[electronic resource] transforming business at the intersection of marketing and technology /Bob Lord, Ray Velez1st editionHoboken, N.J. John Wiley & Sons, Inc.20131 online resource (258 p.)Includes index.1-118-57552-0 The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts.The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world''s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, Samsung, and Kellogg-toBusinessMarketingTechnological innovationsBusiness.Marketing.Technological innovations.658.4/062Lord Bob1963-1612732Velez Ray1960-1612733MiAaPQMiAaPQMiAaPQBOOK9910824995603321Converge3941695UNINA