03331oam 2200661I 450 991082496980332120240131202505.00-203-81232-81-136-69189-81-136-69188-X10.4324/9780203812327 (CKB)3710000000657218(EBL)4523436(MiAaPQ)EBC4523436(Au-PeEL)EBL4523436(CaPaEBR)ebr11210063(OCoLC)950465964(OCoLC)949274847(FINmELB)ELB137035(EXLCZ)99371000000065721820180706e20162002 uy 0engur|n|---|||||rdacontentrdamediardacarrierCommunication of politics cross-cultural theory building in the practice of public relations and political marketing /Bruce I. Newman, Dejan Vercic, editorsAbingdon, Oxon :Routledge,2016.1 online resource (195 p.)"Communication of politics: cross-cultural theory building in the practice of public relations and political marketing has been co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."--T.p.First published 2002 by Routledge.0-7890-2159-5 0-7890-2158-7 Includes bibliographical references at the end of each chapters and index.Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American HistoryWho Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; IndexCommunication in politicsUnited StatesCommunication in politicsGreat BritainCommunication in politicsSloveniaCampaign managementUnited StatesCampaign managementGreat BritainCampaign managementSloveniaCommunication in politicsCommunication in politicsCommunication in politicsCampaign managementCampaign managementCampaign management324.7/3Newman Bruce I89511Vercic Dejan965401MiAaPQMiAaPQMiAaPQBOOK9910824969803321Communication of politics4046645UNINA