03372nam 2200697Ia 450 991082485250332120231120104133.01-282-75626-597866127562690-470-88664-11-118-26787-70-470-88677-30-470-88676-5(CKB)2670000000034217(EBL)573828(Au-PeEL)EBL573828(CaPaEBR)ebr10419118(CaONFJC)MIL275626(CaSebORM)9780470543580(MiAaPQ)EBC573828(OCoLC)664565673(PPN)156817004(EXLCZ)99267000000003421720100326d2010 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierMarketPsych[electronic resource] how to manage fear and build your investor identity /Richard L. Peterson, Frank F. Murtha1st editionHoboken, N.J. :John Wiley & Sons,c2010.1 online resource (243 p.)Wiley FinanceTHEi Wiley ebooksIncludes index.0-470-54358-2 Includes bibliographical references and index.MarketPsych: How to Manage Fear and Build Your Investor Identity; Contents; Preface; Acknowledgments; Chapter 1: Your Investor Identity: And Why You Need One; Chapter 2: Investor Identity Fundamentals: Frames, Motivations, and Goals; Chapter 3: Your Investor Personality: Your Character and Style; Chapter 4: Your Investor Emotions: The Hidden Drivers of Behavior; Chapter 5: Your Investor Values: What's Most Important to You?; Chapter 6: Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps; Chapter 7: Your Investor Stress: Smoothing Out the Ups and DownsChapter 8: Being Your Best SelfAppendix A: Chapter 9: Summary of Meditation Techniques; Appendix B: Gratitude List; About the Authors; IndexAn investor's guide to understanding the most elusive (yet most important) aspect of successful investing - yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investorWiley FinanceTHEi Wiley ebooks.Investment advisorsPsychologyInvestmentsPsychological aspectsStockbrokersPsychologyFinancial plannersPsychologyInvestment advisorsPsychology.InvestmentsPsychological aspects.StockbrokersPsychology.Financial plannersPsychology.332.601/9Peterson Richard L.1972-1656349Murtha Frank F.1970-1603952MiAaPQMiAaPQMiAaPQBOOK9910824852503321MarketPsych4020675UNINA