05179nam 2200577 450 991082454070332120230803220300.00-944205-54-2(CKB)2550000001133528(EBL)1455602(SSID)ssj0001152554(PQKBManifestationID)11683711(PQKBTitleCode)TC0001152554(PQKBWorkID)11148345(PQKB)10342694(MiAaPQ)EBC1455602(EXLCZ)99255000000113352820131022h20142014 uy| 0engur|n|---|||||txtccrAnatomy of a business plan[electronic resource] the step-by-step guide to building a business and securing your company's future /Linda PinsonEighth edition.Tustin [California] :Out Of Your Mind-- And Into The Marketplace,[2014]©20141 online resource (386 p.)Description based upon print version of record.0-944205-55-0 1-306-01986-9 Anatomy of a Business Plan - 8th edition eBook; Copyright & License Page; Book and Software Testimonials; About the Author; Dedication and Acknowledgments; Table of Contents; Automate Your Business Plan Software; Preface; Chapter 1 - Business Plan Considerations; Why Do You Need a Business Plan?; What Do Lenders and Investors Look For?; The Key to Effective Writing; Develop an Exit Strategy; Where is the Finish Line?; What are Some of the Forms of Exit?; Make Decisions Based on Your Exit Strategy; Exit Planning Just Makes Good Sense!; Developing Financial AssumptionsWhat are Financial Assumptions?Adding Financial Assumption Explanations; What Is the Process for Developing Your Assumptions?; Nonprofit Organizations; Business Planning for Your Nonprofit; How to Use the Nonprofit Chapter; Summary of Steps to E-tailing; Chapter 2 - The Cover Sheet and Table of Contents; The Cover Sheet; Sample Cover Sheet; The Table of Contents; Chapter 3 - Executive Summary; What is an Executive Summary?; Two Example Executive Summaries; Chapter 4 - Part I The Organizational Plan; Section I: Summary of the Business; Section II: Products or ServicesSection III: Administrative PlanLocation; Legal Structure; Management and Personnel; Accounting and Legal; Insurance; Security; Intellectual Property; Summary; Chapter 5 - Part II The Marketing Plan; Section I: Overview and Goals of a Marketing Strategy; Definition of a Marketing Strategy; Goals of Your Marketing Strategy; Section II: Market Analysis; Identify Target Markets; Research Your Competition; Assess Market Trends; Conduct Market Research; Section III: Contents of Your Marketing Strategy; General Description; Method of Sales and Distribution; Packaging; Pricing Policy; BrandingDatabase MarketingSales Strategies; Sales Incentives/Promotions; Advertising Strategies; Public Relations; Networking; Section IV: Customer Service; Section V: Implementation of Marketing Strategy; In-House Responsibilities; Out-sourced Functions; Section VI: Assessment of Marketing Effectiveness; The Product-Market Analysis by Donald McCrea; Components of a Successful Multi-Media Marketing Strategy; Using Social Media to Build Your Business by Jan Norman; What Does 'Social Media' Mean?; Social Media Use Grows; Social Media Supplement (not Replace) Your Marketing Plan; Types of Social MediaDifferent Ways to Use Social MediaMarketing Plan Outline; Chapter 6 - Part III Financial Documents; Purpose of Financial Documents; Types of Financial Documents; How to Proceed; Section I: Statements of Financial Needs & Uses of Funds from a Lender or Investor; Summary of Financial Needs; Loan Fund Dispersal Statement; Sample Summary of Financial Needs & Loan Fund Dispersal Statement; Section II: Pro Forma Statements; Pro Forma Cash Flow Statement (Budget); Cash to be Paid Out Worksheet; Sources of Cash Worksheet; How to Complete a Pro Forma Cash Flow StatementExample Pro Forma Cash Flow StatementUsed by more than 1.5 million business owners since its original publication, the new edition of this classic how-to guide provides any entrepreneur the tools to create a well-constructed business plan. All steps are included-from initial considerations to envisioning the organizational structure to creating a growth-powering marketing plan and building for the future with airtight financial documents. The book offers proven, step-by step advice for developing and packaging the components of the plan and keeping them up to date, including cover sheets, table of contents, executive summary,Business planningNew business enterprisesPlanningBusiness planning.New business enterprisesPlanning.658.4012Pinson Linda9674MiAaPQMiAaPQMiAaPQBOOK9910824540703321Anatomy of a business plan4008527UNINA