03221nam 2200613 450 991082434250332120200520144314.00-8144-3382-0(CKB)3710000000106156(EBL)1596420(SSID)ssj0001215133(PQKBManifestationID)11749311(PQKBTitleCode)TC0001215133(PQKBWorkID)11176673(PQKB)11523955(Au-PeEL)EBL1596420(CaPaEBR)ebr10867281(CaONFJC)MIL602767(OCoLC)884863225(CaSebORM)9780814433812(MiAaPQ)EBC1596420(EXLCZ)99371000000010615620140515h20142014 uy 0engur|n|---|||||txtccrThe art of war for small business defeat the competition and dominate the market with the masterful strategies of Sun Tzu /Becky Sheetz-Runkle1st editionNew York :AMACOM,2014.©20141 online resource (255 p.)Description based upon print version of record.0-8144-3381-2 Includes bibliographical references and index.Cover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! MarketingWritten in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of WarSmall businessManagementStrategic planningLeadershipSmall businessManagement.Strategic planning.Leadership.658.4/012 |2 23Sheetz-Runkle Becky1711835MiAaPQMiAaPQMiAaPQBOOK9910824342503321The art of war for small business4103447UNINA