03809nam 2200877 450 991082404360332120230125221708.01-60649-705-7(CKB)3710000000086670(OCoLC)867482117(CaPaEBR)ebrary10821751(SSID)ssj0001141679(PQKBManifestationID)12411481(PQKBTitleCode)TC0001141679(PQKBWorkID)11091384(PQKB)10424818(CaBNVSL)swl00402993(Au-PeEL)EBL1575554(CaPaEBR)ebr10821751(CaSebORM)9781606497050(MiAaPQ)EBC1575554(EXLCZ)99371000000008667020140103d2014 fy 0engurcnu||||||||txtccrBelief systems, religion, and behavioral economics marketing in multicultural environments /Elizabeth A. Minton and Lynn R. KahleFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2014.1 online resource (162 p.) Economics collection,2163-7628Part of: 2014 digital library.1-60649-704-9 Includes bibliographical references (pages 123-135) and index.Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.2014 digital library.Economics collection.2163-7628.EconomicsReligious aspectsEconomicsPsychological aspectsMulticulturalism in advertisingConsumer behaviorReligious aspectsreligionreligiosityreligious affiliationbelief systemsChristianJewMuslimHinduBuddhistConfucianistTaoistbehavioral economicsconsumer behaviordecision makingmoralitydonation behaviorsustainabilityholidaysEconomicsReligious aspects.EconomicsPsychological aspects.Multiculturalism in advertising.Consumer behaviorReligious aspects.174Minton Elizabeth A.1694513Kahle Lynn R.MiAaPQMiAaPQMiAaPQBOOK9910824043603321Belief systems, religion, and behavioral economics4073146UNINA