02464nam 2200541 a 450 991082392900332120240509124241.03-8366-3081-8(CKB)2670000000053443(EBL)595207(OCoLC)679422963(SSID)ssj0000657848(PQKBManifestationID)12313653(PQKBTitleCode)TC0000657848(PQKBWorkID)10680979(PQKB)10397626(MiAaPQ)EBC595207(Au-PeEL)EBL595207(CaPaEBR)ebr10487468(EXLCZ)99267000000005344320110824d2009 uy 0engur|n|---|||||txtccrParental decisions on processed snack choices a study of Thai parents in Bangkok, Thailand /Andreas Senkbeil1st ed.Hamburg Diplomica Verlag20091 online resource (94 p.)Title from cover.3-8366-8081-5 Includes bibliographical references.Parental Decisions on Processed Snack Choices; Acknowledgements; EXECUTIVE SUMMARY; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; Chapter 1 Introduction to the study; Chapter 2 Literature Review; Chapter 3 Research Methodology; Chapter 4 Presentation of Data and Discussion; Chapter 5 Findings, Conclusion & Recommendations; References; APPENDICESMarketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and Snack foodsThailandNutritionSnack foodsNutrition.618.92011Senkbeil Andreas1698721MiAaPQMiAaPQMiAaPQBOOK9910823929003321Parental decisions on processed snack choices4080411UNINA