02795nam 2200685Ia 450 991082382110332120200520144314.01-322-41798-90-7619-0959-11-4522-6364-7(CKB)2550000000105351(EBL)996604(OCoLC)809772231(SSID)ssj0000777569(PQKBManifestationID)12267254(PQKBTitleCode)TC0000777569(PQKBWorkID)10757590(PQKB)10935663(SSID)ssj0000697383(PQKBManifestationID)12340360(PQKBTitleCode)TC0000697383(PQKBWorkID)10690849(PQKB)11527739(MiAaPQ)EBC996604(OCoLC)1007859875(StDuBDS)EDZ0000063743(EXLCZ)99255000000010535119990315d1999 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe mass marketing of politics democracy in an age of manufactured images /Bruce I. Newman1st ed.Thousand Oaks Sage Publicationsc19991 online resource (xviii, 166 pages)1-4522-3349-7 0-7619-0958-3 Includes bibliographical references (p. 147-153) and indexes.Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the AuthorBruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.Political campaignsUnited StatesMarketingUnited StatesPresidentsUnited StatesElectionDemocracyUnited StatesUnited StatesPolitics and government20th centuryPolitical campaignsMarketingPresidentsElection.Democracy324.7/2/0973Newman Bruce I89511MiAaPQMiAaPQMiAaPQBOOK9910823821103321The mass marketing of politics4100599UNINA