02854nam 2200637 a 450 991082367980332120240416223259.00-7619-6850-41-4462-3230-11-281-25102-X97866112510241-84787-623-4(CKB)1000000000402101(EBL)334470(OCoLC)476142655(SSID)ssj0000198024(PQKBManifestationID)12012049(PQKBTitleCode)TC0000198024(PQKBWorkID)10170802(PQKB)10040313(MiAaPQ)EBC334470(OCoLC)291217637(StDuBDS)EDZ0000064210(Au-PeEL)EBL334470(CaPaEBR)ebr10218069(CaONFJC)MIL125102(OCoLC)46332306(FINmELB)ELB142077(EXLCZ)99100000000040210120120327d2001 fy 0engur|||||||||||txtccrMarketing the retro revolution /Stephen Brown1st ed.London SAGEc20011 online resource (x, 262 p.) illDescription based upon print version of record.1-4462-2028-1 0-7619-6851-2 Includes bibliographical references and index.Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION - LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE `CON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There WasPART III FIXING THE MIX8 Replacing Marketing: Reading Retroscapes; 9 Rebranding Marketing: Yes, We Have No Bananaburgers; 10 Revolting Marketing: Gross is Good!; CONCLUSION - TRAPPING THE SUBSTANCE; 11 Rejuvenating Marketing: The Big Tease; Rewriting Marketing: Pedagogic Appendix; Reciting Marketing: Notes and References; IndexThis text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.MarketingMarketing.658.8Brown Stephen1955 March 23-117558StDuBDSStDuBDSBOOK9910823679803321Marketing4013274UNINA