02465nam 2200649Ia 450 991082342150332120200520144314.097866125244939781282524491128252449697808144157400814415741(CKB)2550000000012569(EBL)515799(OCoLC)639014056(SSID)ssj0000424515(PQKBManifestationID)11965174(PQKBTitleCode)TC0000424515(PQKBWorkID)10474661(PQKB)11539211(Au-PeEL)EBL515799(CaPaEBR)ebr10386327(CaONFJC)MIL252449(CaSebORM)9780814415726(MiAaPQ)EBC515799(OCoLC)711780522(OCoLC)ocn711780522 (EXLCZ)99255000000001256920091016d2010 uy 0engur|n|---|||||txtccrThe on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /Rick Mathieson1st editionNew York American Management Associationc20101 online resource (305 p.)Description based upon print version of record.9780814415726 0814415725 Includes bibliographical references and index.Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the AuthorHow to capture the attention of e-minded customers who think plain old web ads are SO yesterday.Branding (Marketing)Internet marketingBranding (Marketing)Internet marketing.658.8/27Mathieson Rick626542MiAaPQMiAaPQMiAaPQBOOK9910823421503321The on-demand brand4110732UNINA