03694nam 2200649 a 450 991082334980332120240516064048.00-470-66239-51-119-20615-41-283-37168-597866133716830-470-66033-3(CKB)3400000000021229(EBL)699376(OCoLC)768081367(SSID)ssj0000571222(PQKBManifestationID)12254365(PQKBTitleCode)TC0000571222(PQKBWorkID)10611593(PQKB)11120412(MiAaPQ)EBC699376(Au-PeEL)EBL699376(CaPaEBR)ebr10521367(CaONFJC)MIL337168(OCoLC)711589769(OCoLC)444398278(FINmELB)ELB178538(EXLCZ)99340000000002122920100125d2010 uy 0engurcn|||||||||txtccrResponsible business how to manage a CSR strategy successfully /edited by Manfred Pohl and Nick Tolhurst1st ed.Hoboken, N.J. Wiley20101 online resource (370 p.)"An ICCA publication"--Cover.0-470-71242-2 Includes bibliographical references and index.Responsible Business; Contents; Acknowledgements; About the editors; List of contributors; Introduction; 1: What does a sustainability manager do?; 2: An introduction to stakeholder dialogue; 3: Who works in CSR? Staffing and recruitment in CSR; 4: A legal perspective on CSR; 5: Corporate volunteering as a tool of strategic company development; 6: CSR assurance in practice: measuring and auditing sustainability; 7: Sustainability reporting 2.0: from 'Trojan horse' to 'value booster'; 8: Ten rules for successful CSR communication; 9: Event project management best practice10: The role of IT in corporate sustainability strategies 11: CSR in the hotel industry: the Accor perspective; 12: Microfinance: helping communities to develop; 13: Sustainability management in the automotive sector; 14: Beyond marketing: CSR as a business strategy for SMEs - the Betapharm story; 15: Sports sponsoring and CSR: lessons from HypoVereinsbank; 16: Five rules for sustainable supply chain management; 17: Public private partnerships in corporate responsibility; 18: CSR in developing countries; 19: Carbon offsetting as a CSR strategy20: Implementing profitable CSR: the CSR 2.0 business compass 21: CSR 2.0: the evolution and revolution of corporate social responsibility; Further reading; IndexCorporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital ""how to"" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies - whether as CSR managers or at top management level - with coverage of all the important aspects of CSR - from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law,Social responsibility of businessSocial responsibility of business.658.4/08Pohl Manfred1944-252602Tolhurst Nick1621974MiAaPQMiAaPQMiAaPQBOOK9910823349803321Responsible business3955562UNINA