02979nam 2200685 a 450 991082322460332120230126205116.01-280-67384-297866136507711-118-22586-4(CKB)2670000000174527(EBL)821834(OCoLC)787842585(SSID)ssj0000655864(PQKBManifestationID)12237688(PQKBTitleCode)TC0000655864(PQKBWorkID)10631218(PQKB)10820950(Au-PeEL)EBL821834(CaPaEBR)ebr10558706(CaONFJC)MIL365077(CaSebORM)9781118239124(MiAaPQ)EBC821834(OCoLC)816348871(OCoLC)ocn816348871 (EXLCZ)99267000000017452720100204d2012 uy 0engurunu|||||txtccrFacebook marketing an hour a day /Chris Treadaway, Mari Smith2nd ed.Indianapolis, Ind. John Wiley & Sonsc20121 online resource (362 p.)Serious skillsDescription based upon print version of record.1-118-23912-1 1-118-14783-9 Includes bibliographical references and index.Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marSerious skills.Internet marketingSocial networksComputer network resourcesInternet marketing.Social networksComputer network resources.658.8/72Treadaway Chris1974-1701441Smith Mari1966-875057Facebook (Firm)Sybex Inc.MiAaPQMiAaPQMiAaPQBOOK9910823224603321Facebook marketing4085173UNINA