04449nam 2200793 a 450 991082320610332120230126203300.0978111871592511187159269781118715901111871590X(CKB)2550000001095921(EBL)1224675(OCoLC)851695648(SSID)ssj0001167966(PQKBManifestationID)11754499(PQKBTitleCode)TC0001167966(PQKBWorkID)11132609(PQKB)10258007(Au-PeEL)EBL1224675(CaPaEBR)ebr10728327(CaONFJC)MIL502496(CaSebORM)9781118715925(MiAaPQ)EBC1224675(OCoLC)865512094(OCoLC)ocn865512094(OCoLC)1292943285(FINmELB)ELB179279(EXLCZ)99255000000109592120130716d2013 uy 0engur|n|---|||||txtccrThe seven success factors of social business strategy /Charlene Li, Brian Solis1st editionSan Francisco Jossey-Bass20131 online resource (86 p.)Jossey-Bass short format seriesDescription based upon print version of record.9781118715918 1118715918 9781299712454 1299712452 Includes bibliographical references.The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear?Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoEDefining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the AuthorsHow to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There''s a reason why the question about ROI is met with such hostility. But it''s time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overalManagementSocial aspectsSocial mediaMarketingSocial aspectsSuccess in businessManagementSocial aspects.Social media.MarketingSocial aspects.Success in business.658.4658.4012Li Charlene716139Solis Brian1614928MiAaPQMiAaPQMiAaPQBOOK9910823206103321The seven success factors of social business strategy4012267UNINA