02731nam 2200649Ia 450 991082301520332120200520144314.01-281-75799-397866117579910-8144-1069-3(CKB)1000000000538227(EBL)408763(OCoLC)273980523(SSID)ssj0000196741(PQKBManifestationID)11178746(PQKBTitleCode)TC0000196741(PQKBWorkID)10153100(PQKB)10833068(Au-PeEL)EBL408763(CaPaEBR)ebr10271768(CaONFJC)MIL175799(CaSebORM)9780814410691(MiAaPQ)EBC408763(PPN)170262928(EXLCZ)99100000000053822720100208d2008 uy 0engur|n|---|||||txtccrManaging brand you[electronic resource] seven steps to creating your most successful self /Jerry S. Wilson and Ira Blumenthal1st editionNew York AMACOM/American Management Associationc20081 online resource (251 p.)Includes bibliographical references.0-8144-1068-5 Includes bibliographical references and index.CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: What Branding Can Do for You; CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit; CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image; CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence; CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU; CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals; CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU StrategiesCHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOUCOMMENCEMENT; GLOSSARY OF BRANDING TERMS; INDEX; ABOUT THE AUTHORSThe ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.SuccessBranding (Marketing)Success.Branding (Marketing)650.1650.13658.1522Wilson Jerry S52462Blumenthal Ira1600422MiAaPQMiAaPQMiAaPQBOOK9910823015203321Managing brand you3923515UNINA