03132oam 2200541 450 991082288790332120231220225118.00-252-04326-X(CKB)5590000000000206(MiAaPQ)EBC6318022(StDuBDS)EDZ0002484645(Au-PeEL)EBL6318022(OCoLC)1195818781(EXLCZ)99559000000000020620200826e20212020 uy 0engur|||||||||||rdacontentrdamediardacarrierBefore March Madness the wars for the soul of college basketball /Kurt Edward KemperUrbana :University of Illinois Press,2021.1 online resource (xiii, 294 pages)Sport and societyIllinois scholarship onlinePreviously issued in print: 2020.0-252-05214-5 Includes bibliographical references and index.Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Introduction -- 1 Basketball's Civil War: The Struggle for American Basketball (1927-1936) -- 2 Searching for Champions and Finding Enemies: The Rise of Tournament Basketball (1937-1939) -- 3 The Citadel of Home Rule: The Liberal Arts' Failed War against Commercialism (1936-1951) -- 4 Barbarians at the Gate: Basketball, the NAIA, and the Promise of a Small College Revolt (1941-1953) -- 5 Rebels with a Conscience: Race, the NAIA, and College Basketball in Mid-Century America (1939-1953) -- 6 Home Rule's Last Redoubt: Race, the NCAA, and College Basketball in Mid-Century America (1950-1955) -- 7 Defending the Kingdom: The NAIA War and the Division of the NCAA (1955-1957) -- Conclusion -- Notes -- Bibliography -- Index -- Back Cover.Big money NCAA basketball had its origins in a many-sided conflict of visions and agendas. On one side stood large schools focused on a commercialized game that privileged wins and profits. Opposing them was a tenuous alliance of liberal arts colleges, historically black colleges, and regional state universities, and the competing interests of the NAIA, each with distinct interests of their own. Kurt Edward Kemper tells the story of the clashes that shook college basketball at mid-century-and how the repercussions continue to influence college sports to the present day.Sport and society.Illinois scholarship online.BasketballUnited StatesHistory20th centuryBasketballEconomic aspectsUnited StatesCollege sportsUnited StatesHistory20th centuryCollege sportsEconomic aspectsUnited StatesBasketballHistoryBasketballEconomic aspectsCollege sportsHistoryCollege sportsEconomic aspects796.323630973Kemper Kurt Edward1720884StDuBDSStDuBDSBOOK9910822887903321Before March Madness4119955UNINA