04438nam 2200733 a 450 991082270770332120200520144314.01-283-40282-397866134028203-11-026353-X10.1515/9783110263534(CKB)3420000000000036(EBL)765945(OCoLC)742424129(SSID)ssj0000559981(PQKBManifestationID)11366470(PQKBTitleCode)TC0000559981(PQKBWorkID)10569224(PQKB)11473457(MiAaPQ)EBC765945(DE-B1597)172168(OCoLC)840444645(OCoLC)984688417(DE-B1597)9783110263534(Au-PeEL)EBL765945(CaPaEBR)ebr10502341(CaONFJC)MIL340282(PPN)175552045(PPN)165627336(EXLCZ)99342000000000003620110422d2011 uy 0engur|n|---|||||txtccrMarketing libraries in a Web 2.0 world[electronic resource] /edited by Dinesh Gupta and Réjean SavardBerlin ;New York De Gruyter Saurc20111 online resource (176 p.)IFLA publications,0344-6891 ;145Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.3-11-026331-9 Includes bibliographical references.The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through IFLA publications ;145.LibrariesMarketingCongressesOnline social networksLibrary applicationsCongressesWeb 2.0CongressesLibrariesMarketingOnline social networksLibrary applicationsWeb 2.0025.04/2AN 73000rvkGupta Dinesh K1602107Savard Réjean1950-1324287International Federation of Library Associations and Institutions.Management and Marketing Section.MiAaPQMiAaPQMiAaPQBOOK9910822707703321Marketing libraries in a Web 2.0 world3925962UNINA