01747nam 2200541 a 450 991082252290332120161219111443.01-4522-3150-80-7619-1240-11-4522-6756-1(CKB)2560000000089957(EBL)997055(OCoLC)809773871(SSID)ssj0000675661(PQKBManifestationID)12347695(PQKBTitleCode)TC0000675661(PQKBWorkID)10669565(PQKB)11360444(MiAaPQ)EBC997055(OCoLC)1007858428(StDuBDS)EDZ0000085137(EXLCZ)99256000000008995720120516d1998 fy 0engur|||||||||||txtccrHow advertising works[electronic resource] the role of research /edited by John Philip JonesThousand Oaks, Calif. ;London SAGEc19981 online resource (358 p.) ill., facsimsDescription based upon print version of record.1-322-42113-7 0-7619-1241-X Includes bibliographical references and indexes.Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.AdvertisingAdvertisingResearchAdvertising.AdvertisingResearch.659.1Jones John Philip520552StDuBDSStDuBDSBOOK9910822522903321How advertising works4089552UNINA