01926nam 2200637Ia 450 991082252290332120241225110035.0978145223150114522315089780761912408076191240197814522675621452267561(CKB)2560000000089957(EBL)997055(OCoLC)809773871(SSID)ssj0000675661(PQKBManifestationID)12347695(PQKBTitleCode)TC0000675661(PQKBWorkID)10669565(PQKB)11360444(MiAaPQ)EBC997055(OCoLC)1007858428(StDuBDS)EDZ00000851377138(EXLCZ)99256000000008995719980120d1998 uy 0engur|||||||||||txtccrHow advertising works the role of research /edited by John Philip Jones1st ed.Thousand Oaks, Calif. Sage Publicationsc19981 online resource (358 p.) ill., facsimsDescription based upon print version of record.9781322421131 1322421137 9780761912415 076191241X Includes bibliographical references and indexes.Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.AdvertisingResearchAdvertisingAdvertisingResearch.Advertising.659.1Jones John Philip520552MiAaPQMiAaPQMiAaPQBOOK9910822522903321How advertising works4089552UNINA