03155oam 2200673I 450 991082249350332120231116140113.01-136-90474-31-136-90475-11-283-03746-797866130374660-203-84230-810.4324/9780203842300(CKB)2670000000068850(EBL)614748(OCoLC)701703768(SSID)ssj0000471108(PQKBManifestationID)11347150(PQKBTitleCode)TC0000471108(PQKBWorkID)10417329(PQKB)10108655(OCoLC)701718499(MiAaPQ)EBC614748(Au-PeEL)EBL614748(CaPaEBR)ebr10446811(CaONFJC)MIL303746(PPN)157011631(EXLCZ)99267000000006885020180706d2011 uy 0engur|n|---|||||txtccrManaging and marketing tourist destinations strategies to gain a competitive edge /by Metin Kozak and Seyhmus BalogluNew York :Routledge,2011.1 online resource (263 p.)Routledge advances in tourism ;21Description based upon print version of record.0-415-81148-1 0-415-99171-4 Includes bibliographical references and index.Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; IndexDestination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight theRoutledge Advances in TourismTourismManagementTourismMarketingTourismManagement.TourismMarketing.910.68Kozak M(Metin),1968-,857311Baloglu Seyhmus1695464MiAaPQMiAaPQMiAaPQBOOK9910822493503321Managing and marketing tourist destinations4074734UNINA