03127nam 2200649Ia 450 991082246130332120200520144314.01-280-51510-497866105151031-84544-367-5(CKB)1000000000004121(EBL)289836(OCoLC)61397187(SSID)ssj0000465889(PQKBManifestationID)11294857(PQKBTitleCode)TC0000465889(PQKBWorkID)10457299(PQKB)10941833(MiAaPQ)EBC289836(Au-PeEL)EBL289836(CaPaEBR)ebr10064564(CaONFJC)MIL51510(EXLCZ)99100000000000412120041016d2004 my 0engur|n|---|||||txtccrInternational marketing in the Asia-Pacific regionPart 2 /guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip1st ed.[Bradford, England] Emerald Group Pub.20041 online resource (103 p.)International marketing review ;v. 21, no. 3, 2004Description based upon print version of record.0-86176-976-7 Includes bibliographical references.CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial International marketing in the Asia-Pacific region; VIEWPOINT International marketing in Southeast Asia; Identifying export opportunities: the case of Thailand; China's entry to WTO: global marketing issues, impact, and implications for China; Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path; The marketing strategy-performance relationship in an export-driven developing economyA decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroeconomic data, imports per product group, etc.) is fed, and which allows the identification and deletion of less interesting market opportunities. Results are reported of the application of this decision support model to the case of Thailand, adapted for an analysis of foreign trade data at the SITC fouInternational marketing review ;v. 21, no. 3, 2004.Export marketingAsiaExport marketingChinaExport marketingThailandExport marketingExport marketingExport marketing330.972Chao Paul1919-1723639Samiee Saeed1723640Yip Leslie Sai-Chung1723641MiAaPQMiAaPQMiAaPQBOOK9910822461303321International marketing in the Asia-Pacific region4125054UNINA