03757nam 22005895 450 991082240200332120230125205845.01-4875-1903-61-4875-1902-810.3138/9781487519025(OCoLC)1051222350(OCoLC)on1051222350(CaBNVSL)slc35312787(CaBNVSL)9781487519025(CKB)4100000006669641(MiAaPQ)EBC5509124(CaOKQ)4936646-queensdb-Voyager(DE-B1597)521256(OCoLC)1053836030(DE-B1597)9781487519025(EXLCZ)99410000000666964120190430d2018 fg engurcn|||||||||txtrdacontentcrdamediacrrdacarrierThe Adman's dilemma from Barnum to Trump /Paul RutherfordToronto :University of Toronto Press,[2018]©20181 online resource (x, 456 pages)Print version: Rutherford, Paul, 1944- Adman's dilemma. Toronto ; Buffalo ; London : University of Toronto Press, 2018 9781487503901 (OCoLC)1035312787 Includes bibliographical references and index.Frontmatter --Contents --Acknowledgments --Introduction: Enter "Don Draper," 2007 --Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 --1. The Huckster's Game --2. The Rise of the Advertising Agent --3. The Chronicle of Struggle --4. A Worrisome Dominion --5. The Gospel of Creativity --6. A Tyranny of Signs --Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 --Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 --The Moral of the Biography --Notes --Concept Index --Name IndexThe Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.AdvertisingSocial aspectsAdvertisingHistoryAdvertising executivesHistoryAdvertising in popular cultureAdvertisingSocial aspects.AdvertisingHistory.Advertising executivesHistory.Advertising in popular culture.659.1042AP 14450rvkRutherford Paul104184DE-B1597DE-B1597BOOK9910822402003321The Adman's dilemma3990045UNINA