01372nam 2200397 450 991082232950332120230814235204.01-315-43608-6(CKB)4340000000242500(MiAaPQ)EBC5217440(EXLCZ)99434000000024250020180209h20182018 uy 0engurcnu||||||||rdacontentrdamediardacarrierPsychological foundations of marketing /Allan KimmelSecond edition.London, [England] ;New York, New York :Routledge,2018.©20181 online resource (485 pages) illustrations (some color), tables1-138-21915-0 Includes bibliographical references and index.1 Psychology and marketing: a dynamic relationship; 2 Motivation; 3 Perception; 4 Learning; 5 Decision making; 6 Consumer attitudes; 7 Personality and the self-concept; 8 Social influence.MarketingPsychological aspectsMarketingPsychological aspects.658.80019Kimmel Allan J.122362MiAaPQMiAaPQMiAaPQBOOK9910822329503321Psychological foundations of marketing4066008UNINA