01468oam 2200457 450 991082222700332120210711171013.01-952538-59-9(CKB)4100000011775203(MiAaPQ)EBC6486719(CaSebORM)9781952538599(EXLCZ)99410000001177520320210711d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCustomer value starvation can kill prevention and cure /Gautam Vieira, Walter Mahajan ; foreword by Philip KotlerNew York :Business Expert Press,2021.1 online resource (219 pages)Business Expert Press Service Systems and Innovations in Business and Society CollectionIncludes index.1-952538-58-0 Customer relationsManagementValue analysis (Cost control)Consumer satisfactionCustomer relationsManagement.Value analysis (Cost control)Consumer satisfaction.658.812Mahajan Gautam1722528Vieira WalterKotler PhilipMiAaPQMiAaPQUtOrBLWBOOK9910822227003321Customer value starvation can kill4122972UNINA