02315nam 22004811 450 991082199780332120180104163348.61-5063-0067-71-4833-1354-91-4833-9544-8(CKB)4100000001114891(OCoLC)1023626791(CaToSAGE)SAGE000003083(MiAaPQ)EBC5165222(EXLCZ)99410000000111489120180104d2016 fy 0engur|||||||||||txtrdacontentstirdacontentcrdamediacrrdacarrierManaging today's news media audience first /Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management CenterLos Angeles :CQ Press, and imprint of SAGE Publications, Inc.,[2016]1 online resource (218 pages) illustrations1-4522-9257-4 Includes bibliographical references and index.The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ...Broadcast journalismTelevision viewersBroadcast journalism.Television viewers.070.1/9Husni Samir1688904Wenger Debora HalpernPrice HankCaToSAGECaToSAGEUtOrBLWBOOK9910821997803321Managing today's news media4063511UNINA