02172nam 22004571 450 991082199700332120180104163348.61-5063-0045-61-4833-1166-X1-4833-9983-4(CKB)4100000001114881(OCoLC)1013965084(CaToSAGE)SAGE000003035(MiAaPQ)EBC5165208(EXLCZ)99410000000111488120180104d2017 fy 0engur|||||||||||txtrdacontentstirdacontentcrdamediacrrdacarrierDigital media and innovation management and design strategies in communication /Richard A. Gershon, Western Michigan UniversityLos Angeles :SAGE,[2017]1 online resource (262 pages) illustrations1-4522-4141-4 Includes bibliographical references and indexes.Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.Mass mediaManagementOrganizational effectivenessMass mediaManagement.Organizational effectiveness.302.23/068Gershon Richard A.1688900CaToSAGECaToSAGEUtOrBLWBOOK9910821997003321Digital media and innovation4063503UNINA