03297nam 2200853 a 450 991082193830332120241107101033.0978661317511397811191994031119199409978128317511112831751189780470827444047082744097804708274370470827432(CKB)2550000000040693(EBL)661670(OCoLC)742333118(SSID)ssj0000540953(PQKBManifestationID)12202612(PQKBTitleCode)TC0000540953(PQKBWorkID)10498334(PQKB)11711785(Au-PeEL)EBL661670(CaPaEBR)ebr10484749(CaONFJC)MIL317511(OCoLC)747426559(CaSebORM)9780470827413(MiAaPQ)EBC661670(OCoLC)772189785(OCoLC)ocn772189785 (ODN)ODN0000665663(EXLCZ)99255000000004069320110608d2011 uy 0engurcn|||||||||txtccrROI of $ocial media how to improve the return on your social marketing investment /Guy Powell, Steven Groves, Jerry Dimos1st editionSingapore John Wiley & Sons (Asia)c20111 online resource (319 p.)Description based upon print version of record.9780470827413 0470827416 Includes bibliographical references and index.section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. - Larry Weber, Founder and chairman of W2 Group, Formerly of WeberROI of social mediaReturn of investment of social mediaInternet marketingSocial mediaMarketingSocial mediaEconomic aspectsOnline social networksEconomic aspectsSocial marketingInternet marketing.Social mediaMarketing.Social mediaEconomic aspects.Online social networksEconomic aspects.Social marketing.658.802BUS000000bisacshPowell Guy R1663248Groves Steven1693892Dimos Jerry1693893MiAaPQMiAaPQMiAaPQBOOK9910821938303321ROI of4072031UNINA