01487nam 2200421 450 991082179910332120220625100720.00-253-05937-2(CKB)4100000012037305(MiAaPQ)EBC6735748(Au-PeEL)EBL6735748(OCoLC)1266200787(EXLCZ)99410000001203730520220625d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierProfit margins the American silent cinema and the marginalization of advertising /Jeremy GroskopfBloomington, Indiana :Indiana University Press,[2021]©20211 online resource (347 pages)0-253-05939-9 An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.Motion pictures in advertisingUnited StatesHistorySilent filmsUnited StatesHistoryMotion pictures in advertisingHistory.Silent filmsHistory.659.152Groskopf Jeremy1654402MiAaPQMiAaPQMiAaPQBOOK9910821799103321Profit margins4006201UNINA