03512nam 2200637 a 450 991082160020332120240418094631.01-135-63842-X1-282-32168-497866123216891-4106-0663-5(CKB)111056486644498(EBL)366362(OCoLC)437233751(SSID)ssj0000259402(PQKBManifestationID)11210684(PQKBTitleCode)TC0000259402(PQKBWorkID)10274350(PQKB)10946707(MiAaPQ)EBC366362(Au-PeEL)EBL366362(CaPaEBR)ebr10258460(CaONFJC)MIL232168(EXLCZ)9911105648664449820020108d2003 uy 0engur|n|---|||||txtccrTime and media markets /edited by Alan B. Albarran, Angel Arrese1st ed.Mahwah, N.J. Lawrence Erlbaum20031 online resource (192 p.)LEA's communication seriesDescription based upon print version of record.1-138-86129-4 0-8058-4113-X Includes bibliographical references and indexes.Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index.This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosLEA's communication series.Mass mediaMarketingTime managementMass mediaMarketing.Time management.302.23/068/8Albarran Alan B1654122Arrese Angel1654123MiAaPQMiAaPQMiAaPQBOOK9910821600203321Time and media markets4005757UNINA