04317nam 22005894a 450 991082153650332120240410075948.01-135-64178-11-282-32429-297866123242911-4106-0285-00-8058-4021-4(CKB)111056486293700(SSID)ssj0000195866(PQKBManifestationID)11182120(PQKBTitleCode)TC0000195866(PQKBWorkID)10131249(PQKB)11652795(MiAaPQ)EBC234149(Au-PeEL)EBL234149(CaPaEBR)ebr10084707(OCoLC)936901659(EXLCZ)9911105648629370020010917d2002 uy 0engurcn|||||||||txtccrMaking it in public relations an insider's guide to career opportunities /Leonard Mogel2nd ed.Mahwah, N.J. Lawrence Erlbaum Associates2002xiii, 349 p. illBibliographic Level Mode of Issuance: Monograph0-8058-4022-2 0-585-39486-5 Includes bibliographical references and index.Book Cover -- Title -- Copyright -- Dedication -- Acknowledgements -- Contents -- Introduction -- Chapter 1 A Very Short History of Public Relations -- Chapter 2 Public Relations: What It Is, What It Does -- Chapter 3 The Components of Public Relations -- Chapter 4 The Public Relations Counsel Firm: Profiles of the 10 Largest -- Chapter 5 Life on the Fast Track at a Small Public Relations Firm -- Chapter 6 An Inside Look at Corporate Affairs at the Bank of America -- Chapter 7 Public Relations for Diverse Organizations -- Chapter 8 Getting the Ink: Media Practice, Media Placement, and Media Relations -- Chapter 9 Internal and Employee Communications, Employee Relations, and Employee Publications -- Chapter 10 Speechwriting, Speechmaking, and Executive Presentations -- Chapter 11 Public Affairs, Lobbying, and Issues Management -- Chapter 12 Public Interest, Public Service -- Chapter 13 Strategic and Integrated Public Relations and Brand Marketing -- Chapter 14 Financial Public Relations and Investor Relations -- Chapter 15 Entertainment and Personal Public Relations -- Chapter 16 Healthcare Marketing and Communications -- Chapter 17 Crisis Communications and Management -- Chapter 18 New Media High-Tech Public Relations -- Chapter 19 Colleges, Extension Programs, and Summer Institutes -- Chapter 20 The Alphabet Organizations of Public Relations -- Chapter 21 Important Publications, Web Sites, and News Services -- Chapter 22 The Job Search -- Chapter 23 The Future Face of Public Relations -- Endnotes -- Glossary -- References -- Recommended Reading -- Author Index.Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.Public relationsUnited StatesPublic relationsPublic relationsPublic relations.659.2Mogel Leonard1712884MiAaPQMiAaPQMiAaPQBOOK9910821536503321Making it in public relations4105421UNINA