03314nam 2200553 450 991082120480332120230115200622.00-300-24040-610.12987/9780300240405(CKB)4100000006998330(DE-B1597)536164(OCoLC)1056109822(DE-B1597)9780300240405(MiAaPQ)EBC5535485(MiAaPQ)EBC7021936(Au-PeEL)EBL7021936(EXLCZ)99410000000699833020230115d2018 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierScience and the good the tragic quest for the foundations of morality /James Davison Hunter, Paul NedeliskyNew Haven ;London :Yale University Press :Templeton Press,[2018]©20181 online resource (256 p.) 10 b-w illusFoundational questions in science0-300-19628-8 Includes bibliographical references and index.Frontmatter -- Contents -- Acknowledgments -- Preface. The Argument, in Brief -- Part I. Introduction -- Part II. The Historical Quest -- Part III. The Quest Thus Far -- Part IV. Enduring Quandries -- Notes -- Bibliography -- IndexWhy efforts to create a scientific basis of morality are neither scientific nor moral In this illuminating book, James Davison Hunter and Paul Nedelisky trace the origins and development of the centuries-long, passionate, but ultimately failed quest to discover a scientific foundation for morality. The "new moral science" led by such figures as E. O. Wilson, Patricia Churchland, Sam Harris, Jonathan Haidt, and Joshua Greene is only the newest manifestation of that quest. Though claims for its accomplishments are often wildly exaggerated, this new iteration has been no more successful than its predecessors. But rather than giving up in the face of this failure, the new moral science has taken a surprising turn. Whereas earlier efforts sought to demonstrate what is right and wrong, the new moral scientists have concluded, ironically, that right and wrong don't actually exist. Their (perhaps unwitting) moral nihilism turns the science of morality into a social engineering project. If there is nothing moral for science to discover, the science of morality becomes, at best, a feeble program to achieve arbitrary societal goals. Concise and rigorously argued, Science and the Good is a definitive critique of a would-be science that has gained extraordinary influence in public discourse today and an exposé of that project's darker turn.Foundational questions in science.ScienceMoral and ethical aspectsRight and wrongEthics, EvolutionaryScienceMoral and ethical aspects.Right and wrong.Ethics, Evolutionary.174.95Hunter James Davison1955-1684357Nedelisky PaulMiAaPQMiAaPQMiAaPQBOOK9910821204803321Science and the good4068424UNINA04820nam 2200829 a 450 991095513140332120251201170505.01-317-46918-61-315-70388-21-317-46919-41-282-55483-297866125548340-7656-2648-910.4324/9781315703886(CKB)2670000000018406(EBL)501510(OCoLC)608691469(SSID)ssj0000419158(PQKBManifestationID)12156703(PQKBTitleCode)TC0000419158(PQKBWorkID)10381620(PQKB)10360334(MiAaPQ)EBC1900131(MiAaPQ)EBC501510(Au-PeEL)EBL1900131(CaPaEBR)ebr10373252(CaONFJC)MIL255483(OCoLC)898771500(OCoLC)958109930(Au-PeEL)EBL501510(FINmELB)ELB141257(EXLCZ)99267000000001840620081212d2009 uy 0engur|n|---|||||txtccrHandbook of brand relationships /Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors1st ed.Armonk, N.Y. M.E. Sharpec20091 online resource (449 p.)Advertising and Consumer Psychology"Society for Consumer Psychology"--Cover.0-7656-2357-9 Includes bibliographical references and indexes.Half-title; Title; Copyright; Contents; Introduction; PART I. Fundamental Issues in Brand Relationships; 1. Lessons Learned About Consumers' Relationships With Their Brands; 2. Using Relationship Norms to Understand Consumer-Brand Interactions; 3. Brand Loyalty is Not Habitual; PART II. Goals, Needs, and Motives That Foster Brand Relationships; 4. Self-Expansion Motivation and Inclusion of Brands in Self: Toward a Theory of Brand Relationships; 5. Why on Earth Do Consumers Have Relationships with Marketers: Toward Understanding the Functions of Brand Relationships6. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in Creation of Brand Meaning; 7. When Brands are Build from Within: A Social Identity Pathway to Liking and Evaluation; 8. Group-Based Brand Relationships and Persuasion: Multiple Roles for Identification and Identification Discrepancies; PART III. Brand Meaning and Meaning Makers; 9. Collective Brand Relationships; 10. Building Brand Relationships Through Corporate Social Responsibility; 11. Ethnicity, Race, and Brand Connections; 12. Cultural Value Dimensions and Brands: Can a Global Brand Image Exist?13. Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking14. Luxury Branding; PART IV. Psychological and Behavioral Effects of Strong Brand Relationships; 15. Attitudes as a Basis for Brand Relationships: The Roles of Elaboration, Metacognition, and Bias Correction; 16. Putting Conext Effects in Context: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment; 17. The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment18. Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things19. Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach; PART V. Conclusions and Research Directions; 20. Research Directions on Strong Brand Relationships; About the Editors and Contributors; Name Index; Subject IndexBrand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects.Advertising and Consumer PsychologyRelationship marketingBrand choiceBranding (Marketing)Customer relationsRelationship marketing.Brand choice.Branding (Marketing)Customer relations.658.8/27MacInnis Deborah J628365Park C. Whan1647514Priester Joseph W1859112Society for Consumer Psychology.MiAaPQMiAaPQMiAaPQBOOK9910955131403321Handbook of brand relationships4462501UNINA