02855nam 22006134a 450 991082107560332120200520144314.01-282-44133-797866124413321-84816-357-6(CKB)2550000000001234(EBL)477267(OCoLC)647851924(SSID)ssj0000339051(PQKBManifestationID)11297371(PQKBTitleCode)TC0000339051(PQKBWorkID)10323980(PQKB)11057060(MiAaPQ)EBC477267(WSP)00001716(Au-PeEL)EBL477267(CaPaEBR)ebr10361863(CaONFJC)MIL244133(EXLCZ)99255000000000123420090121d2009 uy 0engur|n|---|||||txtccrInnovation and strategy of online games /Jong H. Wi1st ed.London Imperial College Press ;Singapore ;Hackensack, NJ Distributed by World Scientificc20091 online resource (241 p.)Series on technology management ;v. 14Description based upon print version of record.1-84816-356-8 Includes bibliographical references (p. 211-214) and index.Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gamingSeries on technology management ;v. 14.Electronic games industryTechnological innovationsElectronic games industry.Technological innovations.338.4/77948Jong H. Wi1692887MiAaPQMiAaPQMiAaPQBOOK9910821075603321Innovation and strategy of online games4070291UNINA