02273nam 2200541 450 991082106750332120230803212808.01-60805-976-6(CKB)3710000000354283(EBL)1936515(SSID)ssj0001467234(PQKBManifestationID)11790674(PQKBTitleCode)TC0001467234(PQKBWorkID)11514453(PQKB)10454864(MiAaPQ)EBC1936515(Au-PeEL)EBL1936515(CaPaEBR)ebr11018123(OCoLC)905919736(EXLCZ)99371000000035428320150312h20142014 uy 0engur|n|---|||||txtccr"Capitalist realism" in Africa realities and myths in advertising /authored by Emmanuel C. ElozieSharjah :Bentham Science Publishers,2014.©20141 online resource (111 p.)Description based upon print version of record.1-60805-977-4 Includes bibliographical references and index.Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place.AdvertisingSmall businessAdvertising.Small business.659.1Alozie Emmanuel C.1649348MiAaPQMiAaPQMiAaPQBOOK9910821067503321"Capitalist realism" in Africa3998040UNINA