01745nam 2200469 450 991082065080332120240112051817.09781771134279(electronic bk.)9781771134262(MiAaPQ)EBC30338942(Au-PeEL)EBL30338942(CKB)26027675600041(EXLCZ)992602767560004120240112d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCaptive Audience How Corporations Invaded Our Schools /Catherine GidneyFirst edition.Toronto :Between the Lines,[2019]©20191 online resource (241 pages)Print version: Gidney, Catherine Captive Audience Toronto : Between the Lines,c2019 9781771134262 The corporate invasion of Canadian schools reached unprecedented heights in the 1990s and 2000s after two decades of federal funding cuts. Captive Audience explores this compelling history of commercialism and branding within the grade-school classroom.Business and educationCanadaAdvertising and childrenAdvertising in educational mediaCorporate sponsorshipCanadaBusiness and educationAdvertising and children.Advertising in educational media.Corporate sponsorship331.1Gidney Catherine(Catherine Anne),1969-1631966MiAaPQMiAaPQMiAaPQ9910820650803321Captive Audience3983666UNINA