02567nam 2200625Ia 450 991082058320332120230912124440.01-283-02346-697866130234690-8144-1694-2(CKB)2560000000058984(EBL)678725(OCoLC)710992312(SSID)ssj0000471160(PQKBManifestationID)12172930(PQKBTitleCode)TC0000471160(PQKBWorkID)10417334(PQKB)10176347(WaSeSS)IndRDA00117433(CaSebORM)9780814416938(MiAaPQ)EBC3563343(MiAaPQ)EBC678725(OCoLC)720025404(OCoLC)ocn720025404 (EXLCZ)99256000000005898420100917d2011 uy 0engur|n|---|||||txtccrThe marketing plan how to prepare and implement it /William M. Luther4th ed.New York :AMACOM,2011.1 online resource (305 p.)Description based upon print version of record.0-8144-1693-4 Includes bibliographical references and index.Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service PlanChapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; IndexThe easiest-and best-way you'll ever find to create a marketing plan.MarketingBusinessMarketing.Business.658.8/02658.802Luther William M1624774MiAaPQMiAaPQMiAaPQBOOK9910820583203321The marketing plan3959954UNINA