05470nam 22011895 450 991082058110332120240516115613.01-280-11653-697866135208210-520-95196-410.1525/9780520951969(CKB)2550000000084166(EBL)858752(OCoLC)775872730(SSID)ssj0000612042(PQKBManifestationID)11445588(PQKBTitleCode)TC0000612042(PQKBWorkID)10671218(PQKB)11246719(DE-B1597)519711(OCoLC)785782260(DE-B1597)9780520951969(MiAaPQ)EBC858752(EXLCZ)99255000000008416620200424h20122012 fg engur|n|---|||||txtccrHollywood 1938 Motion Pictures' Greatest Year /Catherine Jurca1st ed.Berkeley, CA :University of California Press,[2012]©20121 online resource (285 p.)Description based upon print version of record.0-520-23370-0 Frontmatter --Contents --Illustrations --Acknowledgments --Introduction: Hollywood Looks at Its Audience --Part One. The Campaign --Part Two. The Films --Conclusion: Motion Pictures' Worst Year --Appendix 1 --Appendix 2 --Notes --NotesIn Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.Hollywood (Los Angeles, Calif.) - History - 20th centuryHollywood (Los Angeles, Calif.) -- History -- 20th centuryMotion picture audiences - United States - HistoryMotion picture audiences -- United States -- HistoryMotion picture industry - Economic aspects - California - Los Angeles - History - 20th centuryMotion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th centuryMotion pictures - California - Los Angeles - History - 20th centuryMotion pictures -- California -- Los Angeles -- History -- 20th centuryMotion picturesHistory20th centuryCaliforniaLos AngelesMotion picture audiencesHistory20th centuryUnited StatesMotion picture industryHistoryEconomic aspectsLos AngelesCaliforniaMusic, Dance, Drama & FilmHILCCFilmHILCC1930s america.book club reads.books for moviegoers.cinema lovers.cinema.classical hollywood.discussion books.easy to read.film history hollywood.gifts for friends.heralded decade.history.hollywood history.hollywood.how to succeed in hollywood.learning while reading.leisure reading.motion pictures.movie industry.movie lovers.nostalgic.page turner.political.problems in hollywood.school.start of hollywood.students and teachers.theatre.vacation books.Hollywood (Los Angeles, Calif.) - History - 20th century.Hollywood (Los Angeles, Calif.) -- History -- 20th century.Motion picture audiences - United States - History.Motion picture audiences -- United States -- History.Motion picture industry - Economic aspects - California - Los Angeles - History - 20th century.Motion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th century.Motion pictures - California - Los Angeles - History - 20th century.Motion pictures -- California -- Los Angeles -- History -- 20th century.Motion picturesHistoryMotion picture audiencesHistoryMotion picture industryHistoryEconomic aspectsMusic, Dance, Drama & FilmFilm384/.809794940904Jurca Catherineauthttp://id.loc.gov/vocabulary/relators/aut1033768DE-B1597DE-B1597BOOK9910820581103321Hollywood 19383959934UNINA