02469nam 2200613Ia 450 991082025530332120200520144314.01-4522-3344-60-8039-7245-81-5063-1588-71-4522-6362-0(CKB)2560000000089941(EBL)997033(OCoLC)809773820(SSID)ssj0000675981(PQKBManifestationID)11404503(PQKBTitleCode)TC0000675981(PQKBWorkID)10676507(PQKB)11050981(MiAaPQ)EBC997033(OCoLC)654399187(StDuBDS)EDZ0000085243(EXLCZ)99256000000008994119960516d1997 uy 0engur|||||||||||txtccrVisual persuasion the role of images in advertising /Paul Messaris1st ed.Thousand Oaks ;London ;New Delhi Sage Publicationsc19971 online resource (xxii, 297 p.) illDescription based upon print version of record.1-322-42031-9 0-8039-7246-6 Includes bibliographical references (p. 275-288) and index.Cover; Dedication; Contents; Acknowledgments; Introduction: A Theory of Images in Advertising; Part I - Image as Simulated Reality; Chapter 1 - Pictures and Reality; Chapter 2 - Visual Form and Style; Chapter 3 - Can Pictures Bridge Cultures?; Part II - Image as Evidence; Chapter 4 - Visual Truth, Visual Lies; Part III - Image as Implied Selling Proposition; Chapter 5 - Editing and Montage; Chapter 6 - Showing The Unspoken; Epilogue: Ethics of Visual Persuasion; References; Index; About the AuthorWith 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.AdvertisingPsychological aspectsVisual communicationCommercial artAdvertisingPsychological aspects.Visual communication.Commercial art.659.1042Messaris Paul1011423MiAaPQMiAaPQMiAaPQBOOK9910820255303321Visual persuasion4110684UNINA