04538nam 2200769 a 450 991081990950332120240516025828.01-282-53827-697866125382780-226-05192-710.7208/9780226051925(CKB)2670000000015066(EBL)515734(OCoLC)609863534(SSID)ssj0000740982(PQKBManifestationID)12304503(PQKBTitleCode)TC0000740982(PQKBWorkID)10702232(PQKB)10167343(SSID)ssj0000360263(PQKBManifestationID)12132173(PQKBTitleCode)TC0000360263(PQKBWorkID)10318666(PQKB)10550256(StDuBDS)EDZ0000119104(MiAaPQ)EBC515734(DE-B1597)524608(OCoLC)1050366611(DE-B1597)9780226051925(Au-PeEL)EBL515734(CaPaEBR)ebr10381178(CaONFJC)MIL253827(EXLCZ)99267000000001506620011109d2002 uy 0engur|n|---|||||txtccrFranchising dreams the lure of entrepreneurship in America /Peter M. Birkeland1st ed.Chicago University of Chicago Pressc20021 online resource (198 p.)Description based upon print version of record.0-226-05191-9 0-226-05190-0 Includes bibliographical references and index.Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.McDonald's. Blockbuster Video. Jiffy Lube. Subway. Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and one out of every sixteen workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. All this firsthand experience gave him unprecedented access to the hopes and aspirations of franchisees. His book closely traces different franchisees and follows them as their dreams of wealth and independence buckle beneath the weight of frustrating logistics and contractual technicalities. Through extensive interviews and research, Birkeland not only discovers what makes franchisees succeed or fail, he uncovers the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he uncovers the numerous challenges that franchisees face in making their businesses succeed.Franchises (Retail trade)United StatesManagementNew business enterprisesUnited StatesManagementEntrepreneurshipUnited StatesFranchises (Retail trade)United StatesCase studiesentrepreneurship, united states of america, american culture, usa, performance, strategic management, organization, franchising, franchises, economy, workplace, businesses, labor, workers, franchisees, franchisers, entrepreneur, trade shows, firsthand experience, hopes, aspirations, dreams, competition, consumers, retail, enterprises, case studies, social profile, networks, survival, control.Franchises (Retail trade)Management.New business enterprisesManagement.EntrepreneurshipFranchises (Retail trade)658.8/708Birkeland Peter M48589MiAaPQMiAaPQMiAaPQBOOK9910819909503321Franchising dreams4093970UNINA