04273oam 2200589 450 991081974940332120221010174150.00-231-51008-X10.7312/wurt13676(OCoLC)643556479(MiFhGG)GVRL1AFP(EXLCZ)99100000000047445120060623d2007 uy 0engurun|---uuuuatxtccrElectric sounds technological change and the rise of corporate mass media /Steve J. WurtzlerNew York Columbia University Pressc2007New York, N.Y. :Columbia University Press,2007.1 online resource (xi, 393 pages) illustrationsFilm and culture seriesDescription based upon print version of record.0-231-13677-3 0-231-13676-5 Includes bibliographical references (p. [291]-366) and index.Front matter --Contents --Acknowledgments --Introduction --1. Technological Innovation and the Consolidation of Corporate Power --2. Announcing Technological Change --3. From Performing the Recorded to Dissimulating the Machine --4. Making Sound Media Meaningful Commerce, Culture, Politics --5. Transcription Versus Signification Competing: Paradigms for Representing with Sound --Conclusions/Reverberations --Notes --Index --Back matterElectric Sounds brings to vivid life an era when innovations in the production, recording, and transmission of sound revolutionized a number of different media, especially the radio, the phonograph, and the cinema. The 1920's and 1930's marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework on which U.S. communications policy continues to be based, the development of several powerful media conglomerates, and the birth of a new acoustic commodity in which a single story, song, or other product was made available to consumers in multiple media forms and formats. But what role would this new media play in society? Celebrants saw an opportunity for educational and cultural uplift; critics feared the degradation of the standards of public taste. Some believed acoustic media would fulfill the promise of participatory democracy by better informing the public, while others saw an opportunity for manipulation. The innovations of this period prompted not only a restructuring and consolidation of corporate mass media interests and a shift in the conventions and patterns of media consumption but also a renegotiation of the social functions assigned to mass media forms. Steve J. Wurtzler's impeccably researched history adds a new dimension to the study of sound media, proving that the ultimate form technology takes is never predetermined. Rather, it is shaped by conflicting visions of technological possibility in economic, cultural, and political realms. Electric Sounds also illustrates the process through which technologies become media and the ways in which media are integrated into American life.Film and culture.Mass mediaTechnological innovationsUnited StatesHistory20th centuryMass mediaOwnershipUnited StatesHistory20th centurySoundRecording and reproducingHistory20th centuryMass media and historyUnited StatesRadioHistoryPhonographHistoryMotion picturesHistoryMass mediaTechnological innovationsHistoryMass mediaOwnershipHistorySoundRecording and reproducingHistoryMass media and historyRadioHistory.PhonographHistory.Motion picturesHistory.303.48/330973Wurtzler Steve J1675411MiFhGGMiFhGGBOOK9910819749403321Electric sounds4040856UNINA